AI Assistant

Learn what the AI chat agent can do and how to get the most out of it.

Overview

The SonetHub AI assistant is available from the Chat page. It's a conversational agent that can take real actions on your behalf — not just answer questions, but actually create posts, schedule content, query analytics, manage your inbox, and more.

What It Can Do

Here's a summary of what you can ask the assistant:

Content Creation

  • Create content — "Write an Instagram post about our summer sale"
  • Adapt for platforms — "Turn this into a LinkedIn post and a tweet"
  • Create polls — "Create a Twitter poll asking which feature users want next"
  • Create threads — "Write a 5-tweet thread about our product launch"
  • Publish stories & reels — "Publish this image as an Instagram story"
  • Publish documents — "Post this PDF as a LinkedIn carousel"
  • Publish articles — "Share this link on LinkedIn with a summary"
  • Generate images — "Create an image of a sunset over a city skyline" (costs media credits, draft quality is free)
  • Generate videos — "Create a 5-second video of ocean waves for Instagram Reels" (Creator+, costs media credits). Video and music generation run in the background — ask the assistant to check the status when ready.
  • Generate music — "Generate upbeat background music for my video" (costs media credits)
  • Analyze images — "Analyze this image's visual style and save it as my brand style" (costs 1 AI message, no media credits)
  • Style transfer — "Generate an image in the style of my brand reference" (costs 5 media credits)
  • Search for images — "Find a stock photo of a team meeting"

Publishing & Scheduling

  • Publish immediately — "Publish this to all my accounts"
  • Schedule posts — "Schedule this for tomorrow at 9 AM"
  • Edit published posts — "Update the text on my latest LinkedIn post"
  • Search locations — "Find the location tag for New York for my Threads post"

Engagement & Discovery

  • Monitor mentions — "Show me my recent mentions" or "Any unread Instagram comments?" (Creator+)
  • Manage comments — "Show me the comments on my latest post" or "Reply to that comment"
  • Like/hide comments — "Like the top comment on my TikTok" or "Hide that spam comment" (TikTok Business)
  • Manage inbox — "Show me my important DMs" or "Reply to the latest message"
  • Search social content — "Search Threads for posts about AI marketing"
  • Look up profiles — "Look up @username on Threads"
  • TikTok trends — "What's trending on TikTok right now?", "Show me popular TikTok sounds", "Suggest keywords for fitness content" (TikTok Business)
  • Repurpose content — "Repurpose this article for Instagram and LinkedIn: https://example.com/post" — extracts the article and generates multiple distinct posts from different angles

Analytics & Management

  • Check analytics — "How did my posts perform last week?"
  • Get insights — "Give me analytics insights" — returns benchmark comparisons, competitor analysis, posting time recommendations, content topic performance, and anomaly detection. Insights are pre-computed from your data (no extra AI cost).
  • Content topics — "What topics drive the most engagement?", "How do my travel posts compare to food posts?"
  • Benchmark check — "Is my engagement rate good for my follower count?" — compares against industry benchmarks specific to your platform and follower tier.
  • Search the web — "What are the trending topics in AI this week?"
  • Set up automations — "Create a daily posting schedule for LinkedIn" (Pro: up to 5, Business: unlimited)
  • Manage workspace — "Invite jane@example.com as an editor"
  • Check usage — "How many Agent messages and media credits do I have left?"
  • Manage WhatsApp — "Check my WhatsApp status" or "Disable WhatsApp access" (Pro+)
  • Submit feedback — "I'd like to request a feature for bulk scheduling"

Brand Intelligence

  • Teach your brand — "Here's my website and brand guidelines, learn my brand"
  • Analyze brand materials — Upload logos, PDFs, or reference images to extract visual style, voice, and preferences
  • Brand intelligence is extracted and saved as memories that personalize all future content generation
  • You can also upload files via Settings > Brand Voice > Teach AI Your Brand

Brand Voice Memory

On all plans, the AI remembers details about your brand — tone, audience, key messages, style preferences. When you tell it things like "we always use a friendly, casual tone" or "our audience is B2B SaaS founders," it saves these as memories and applies them to future content generation.

Memories are extracted only from your own conversations with the AI assistant — not from your DMs, analytics, or any third-party data. You can view, edit, and delete individual memories at any time from Settings > Brand Voice or by asking the assistant "what do you remember about me?" or "forget that our tone is formal."

Visual Style Memory

The AI can learn and remember your brand's visual identity. Upload a reference image and ask the assistant to analyze it — it will extract colors, mood, composition, and style. Save the analysis as your brand's visual style, and all future image/video generations will incorporate those preferences automatically.

Examples:

  • "Analyze this image and save it as my brand style"
  • "My brand uses coral and teal with minimalist photography"
  • "Generate an Instagram post image using my brand style"

Tips for Best Results

  • Be specific — "Write a LinkedIn post about our Q1 results highlighting 40% revenue growth" works better than "write a post"
  • Iterate — Ask the AI to refine: "Make it shorter," "Add more emojis," "Make the hook stronger"
  • Use context — Mention your platform, audience, and goals for more targeted content
  • Confirm before publishing — The AI always asks for confirmation before publishing or scheduling, so you can review and adjust